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  SEO (Search Engine Optimization) goes back to the 90s when the internet surfaced for the first time. But nowadays, its importance has grown relatively and it has been widely accepted by people as one of the best marketing strategies for an ever-growing industry. It is basically the technique to get your web pages to rank higher among the search engines like Google, Microsoft Bing, Yahoo, etc. In layman’s language whenever you search for something on the internet, first you see results as featured ads and then the websites which match your search. Now, the website at the top is most likely to be visited by the audience. Search Engine Optimization is a technique that helps your website move up in the ordered list, in order to drive organic traffic towards the content you offer. Hence we can say that Search Engine Optimization is a tool that facilitates Search Engine Marketing. Search Engines follow a certain algorithm, they rate your website on the basis of relevance, quality, usab