Virtual product Launch Is Crucial To Your Business. Learn Why
Product launches have always been an important business strategy. It provides leverage to ROIs and increases awareness about the new product. But the pandemic challenged the marketing world and put a pause on these events. According to the event marketer website, 87% of marketers had either cancelled or postponed their marketing events including product launches due to the ongoing pandemic. As they say, there is always a silver lining behind the clouds, marketers also looked for new and innovative platforms to launch their products. Marketing teams shifted their in-person product launches to virtual venues. There has been a marked increase for companies and businesses to launch their products through virtual events. It can be achieved through simulated live or virtual product launch on the web. The idea is the same - to create a buzz around the new product. A digital platform of this kind offers opportunities to showcase new launches with ease and perfection. ...